Amitava Bhattacharya, based in Kolkata, India, engineer (IIT Kharagpur) and Chevening–Gurukul Scholar in Leadership & Excellence from London School of Economics, is a social entrepreneur with 27 years of global experience, formed banglanatak dot com in 2000, specializing in Culture and Development. His flagship initiative Art for Life, addressing poverty alleviation and social inclusion using Intangible Cultural Heritage is a huge success story. He also started World Peace Music Festival in Kolkata. His venture, MusiCal focuses on strengthening collaborations between Bengali folk and World Musicians. Amitava’s passion is social innovation, social entrepreneurship and working towards global peace.